Sans Normal Kogun 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Eurydome' by Emboss (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, assertive, modern, energetic, functional, high impact, space saving, modern utility, emphasis, forward-leaning, compact, clean, sturdy, crisp.
A compact, forward-leaning sans with heavy, even stroke weight and clean, closed shapes. Curves are smoothly rounded with minimal modulation, while terminals are mostly straight-cut, giving the forms a crisp, engineered finish. The proportions are tall and tight, with relatively narrow counters and a consistent rhythm across capitals and lowercase. Numerals and punctuation follow the same sturdy, slightly condensed construction, maintaining a uniform texture in lines of text.
This font is well suited to headlines, posters, and short bursts of copy where a compact, high-impact look is desirable. It can work effectively in branding and packaging that needs an active, modern tone, and in signage or UI callouts where emphasis and quick recognition matter more than long-form reading comfort.
The overall tone feels energetic and purposeful, with a confident, contemporary presence. Its slanted stance and dense color read as active and directive, leaning toward a sporty, utilitarian voice rather than a delicate or literary one.
The design appears intended to deliver a strong, space-efficient italic sans for contemporary display use. Its restrained detailing and consistent stroke behavior suggest an emphasis on clarity, robustness, and punchy presence in advertising and brand-forward contexts.
Capitals appear broad-shouldered and stable, while the lowercase keeps simple, single-storey forms where expected (notably the “a”), reinforcing a straightforward, contemporary model. In text, the tight spacing and strong weight create a dark, punchy typographic color that favors emphasis and immediacy.