Sans Normal Mobuk 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Almost Textual' by Graphicxell (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, punchy, retro, impact, approachability, display, retro flavor, simplicity, rounded, soft-cornered, compact, blocky, geometric.
A heavy, rounded sans with thick, compact strokes and softened corners throughout. Curves are built from broad circular/oval forms with small, crisp notches and angled cuts that add definition to counters and joins. Apertures are generally tight, counters are large and simple, and terminals tend to finish with blunt, squared ends rather than tapered endings. The lowercase shows sturdy, single-storey shapes (notably a and g) with a consistent, poster-like rhythm and minimal modulation.
Best suited for short, high-impact text such as headlines, posters, packaging, and brand marks where a strong, friendly voice is desired. It also works well for signage and social graphics, especially when set with generous tracking and ample line spacing to keep the dense shapes from feeling cramped.
The overall tone is bold and approachable, with a toy-like friendliness that still feels confident and assertive. Its chunky geometry and rounded edges read as upbeat and slightly retro, making it feel energetic rather than formal.
The design appears intended to deliver maximum presence with a warm, rounded personality—combining simple geometric construction with small cuts and notches to keep large, heavy forms legible and characterful in display settings.
Spacing appears designed for display impact: the black mass is prominent, and interior spaces stay clear even at large sizes. The numerals follow the same chunky construction, with simple silhouettes and round bowls that match the letters.