Sans Normal Arrel 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Escuela' by Cuchi, qué tipo and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: ui, web design, wayfinding, editorial, product branding, clean, modern, neutral, friendly, functional, versatility, legibility, clarity, modern utility, neutrality, open counters, rounded terminals, geometric, spacious, even rhythm.
This typeface presents a crisp sans serif structure with a largely geometric backbone and gently rounded curves. Strokes remain even throughout, with smooth joins and minimal modulation, producing a stable, consistent color in text. Letterforms feel generously proportioned with open counters and straightforward construction; curves are close to circular while straight strokes stay clean and unembellished. The lowercase shows compact, simple forms with a single-storey "g" and uncomplicated bowls, supporting clarity at a range of sizes. Numerals are similarly direct and readable, matching the overall restraint of the alphabet.
It works well for user interfaces, web typography, and general-purpose print where clean readability is the priority. The straightforward forms also suit signage and wayfinding, as well as editorial subheads and captions that benefit from an unobtrusive, modern sans serif. For branding, it fits product or tech-adjacent identities seeking a clear, contemporary baseline.
The overall tone is contemporary and matter-of-fact, balancing approachability with a no-nonsense clarity. Its calm, neutral voice feels well-suited to interfaces and informational settings where the typography should communicate without drawing attention to itself.
The design appears intended as a versatile, everyday sans serif with a geometric sensibility and an emphasis on clarity and consistency. Its restrained detailing and open shapes suggest a focus on reliable performance across common text and display applications.
The design emphasizes clear internal space and smooth curvature, helping maintain legibility in continuous reading. Shapes appear carefully normalized across rounds and straights, giving the font a tidy rhythm and consistent spacing impression in the sample text.