Sans Normal Kadad 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mute' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, energetic, confident, modern, friendly, impact, motion, emphasis, modern utility, branding, oblique, geometric, rounded, compact, punchy.
A compact, oblique sans with heavy, even strokes and rounded curves that keep counters open despite the weight. Letterforms lean consistently to the right, with smooth, circular bowls (C, O, G) and clean, straight terminals that read crisp at display sizes. The lowercase shows simple, sturdy construction with a single-storey a and g, a short-shouldered r, and a t with a firm, forward-leaning crossbar; dots are round and prominent. Numerals follow the same robust geometry, with a rounded 0 and a straight, minimally ornamented 1.
This face is well suited to headlines, posters, and short promotional copy where a strong, forward-leaning emphasis is desirable. It also fits sports and active-lifestyle branding, packaging callouts, and UI headers where bold presence and quick recognition matter more than extended reading comfort.
The overall tone is assertive and kinetic, with a sporty slant that suggests motion and urgency. Its rounded geometry keeps the personality approachable, balancing strength with a friendly, contemporary feel.
The design appears intended as a high-impact italic sans for attention-grabbing typography, prioritizing a solid typographic color and dynamic rightward motion. Its geometric rounding and simplified lowercase forms suggest a goal of broad, contemporary versatility in display contexts.
Spacing appears on the tighter side in the sample text, creating a dense, poster-like texture. The italic angle and broad shapes help maintain clarity in mixed-case settings, while the heavy color can dominate when used in long passages.