Slab Contrasted Ugra 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' and 'FF Milo Slab' by FontFont, 'Calanda' and 'Capita' by Hoftype, 'Rooney' by Jan Fromm, 'Open Serif' by Matteson Typographics, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, retro, editorial, athletic, impact, legibility, heritage, headline strength, blocky, bracketed, sturdy, compact, ink-trap hint.
A heavy slab-serif with broad proportions, strong vertical stems, and square, weighty serifs that read as slightly bracketed rather than razor-sharp. Stroke contrast is modest but noticeable, with rounded joins and counters that stay open despite the mass. The forms lean toward geometric solidity—flat terminals, squared shoulders, and thick crossbars—while the curves (notably in C, G, O, Q, and the numerals) are smoothly controlled and not overly condensed. Lowercase is robust and compact, with a sturdy, short-armed r and firm, rectangular-feeling bowls; the overall texture is dense and even, optimized for impact at display sizes.
Best suited to headlines and short copy where weight and presence are desirable: posters, event promos, packaging, labels, signage, and brand marks that need a sturdy, traditional voice. It can also work for editorial display and pull quotes where a dense, authoritative texture is an asset.
The font projects confidence and toughness, evoking poster typography, varsity and workwear graphics, and mid-century editorial headlines. Its chunky slabs and wide stance create a no-nonsense, attention-grabbing tone that feels both classic and slightly rugged.
The design appears intended to deliver maximum impact and legibility through thick slabs, open counters, and stable proportions—capturing a vintage slab-serif feel while remaining crisp and contemporary in silhouette.
Spacing and color form a dark, steady rhythm in text, with the slabs helping maintain clarity in bold settings. Numerals match the headline-ready character—large, blunt, and highly legible—supporting strong hierarchy in layouts.