Sans Normal Kebij 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'Esenka' by Differentialtype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, dynamic, sporty, assertive, contemporary, energetic, emphasis, motion, impact, modernity, branding, slanted, compact, oblique, rounded, geometric.
A slanted, heavy sans with compact proportions and smooth, rounded curves. Strokes are broadly even with minimal modulation, producing a solid, high-impact texture. Counters are relatively tight and apertures tend to be narrow, giving the face a dense, efficient rhythm. Terminals are clean and largely squared-off with subtle rounding, and the figures and capitals maintain consistent width relationships for a steady, forward-leaning flow.
This font performs best in display roles where its dense, slanted forms can deliver impact—headlines, posters, product packaging, and attention-grabbing signage. It can also work for branding systems that want a sense of speed or athleticism, especially when paired with simpler supporting text for longer reading.
The overall tone is energetic and directional, with a forward-leaning stance that reads as fast and purposeful. It feels modern and pragmatic rather than delicate, prioritizing impact and immediacy. The weight and slant together suggest motion and confidence, making it well suited to messaging that needs to feel active and emphatic.
The design appears intended to provide a sturdy, contemporary sans with an inherent sense of motion. By combining compact geometry, rounded shaping, and a strong slant, it aims to stay legible while maximizing emphasis and momentum in display settings.
In text, the tight spacing and strong black shapes create a dark, punchy color that favors short lines and prominent settings. The slant is pronounced enough to be a defining characteristic, so it will visually “push” layouts forward even at moderate sizes.