Sans Normal Kineh 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Linotype Aroma No. 2' by Linotype, 'TheSans' by LucasFonts, and 'PGF Now' by PeGGO Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, modern, energetic, confident, dynamic, impact, momentum, modernity, clarity, slanted, clean, smooth, rounded, compact.
This typeface presents a strong rightward slant with thick, even strokes and smoothly rounded curves. Letterforms are built from simple geometric shapes with minimal modulation, producing a clean, contemporary texture. Counters are fairly open for the weight, and terminals are crisp and unornamented, reinforcing a straightforward sans construction. Spacing feels moderately tight and consistent, while the slant creates a fast, forward-leaning rhythm across lines.
It’s well-suited to display-driven applications where impact and momentum are desired, such as headlines, brand marks, and promotional graphics. The bold, slanted voice also fits sports and lifestyle contexts, packaging callouts, and short emphatic text on web or print.
The overall tone is assertive and kinetic, with a distinctly forward-moving feel. It reads as modern and action-oriented, balancing clarity with a punchy, attention-grabbing presence.
The design appears intended to deliver a contemporary sans voice with built-in motion, using a pronounced slant and heavy strokes to project speed and confidence while keeping forms clean and easily recognizable.
The uppercase shows stable, compact proportions, while the lowercase maintains clear silhouettes in the sample text, with single-storey forms evident where expected (e.g., a). Numerals match the same sturdy, slanted construction and hold up well at display sizes.