Sans Superellipse Irvu 6 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, punchy, retro, sporty, industrial, playful, impact, attention, approachability, nostalgia, bold utility, blocky, rounded, soft corners, compact, sturdy.
A heavy, block-driven sans with broad proportions and rounded-rectangle construction throughout. Curves resolve into soft corners rather than true circles, giving counters and bowls a squarish, superelliptical feel. Strokes are consistently thick with minimal modulation, terminals are blunt, and joins are robust, creating a dense silhouette. The lowercase follows the same chunky geometry, with compact apertures and counters that stay open enough to read at display sizes, while figures are wide and emphatic with strong, simple shapes.
Best suited to headlines and short bursts of copy where maximum impact is needed, such as posters, brand marks, packaging panels, and storefront or wayfinding signage. It can also work for punchy subheads or callouts when paired with a quieter text face to balance its dense color.
The overall tone is loud and confident, with a friendly softness from the rounded corners that keeps the weight from feeling harsh. It reads as energetic and slightly nostalgic, evoking bold headline typography used for sports, promotions, and attention-grabbing signage.
The design appears intended to deliver a high-impact display voice built from rounded-rectangular forms, combining toughness with approachable softness. Its simplified, sturdy shapes prioritize instant recognition and a strong presence across large-scale applications.
Spacing and internal forms skew tight and compact, producing a strong, dark typographic color in text settings. The design favors impact over delicacy, and small details (like apertures and inner notches) are simplified to maintain solidity at large sizes.