Sans Normal Kedem 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Rahere Informal' by ULGA Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, friendly, punchy, dynamic, impact, motion, approachability, display strength, brand voice, rounded, oblique, soft corners, compact, sturdy.
A heavy, oblique sans with rounded construction and softly blunted terminals. Strokes stay broadly even, with generous curves and tight interior counters that create a dense, poster-like texture. The uppercase is compact and strong, while the lowercase shows single-storey forms and a pronounced rightward slant, giving lines a forward rhythm. Numerals share the same rounded, weighty shaping and read as solid blocks at display sizes.
Best suited to headlines, logos, and bold messaging where impact and motion matter—such as sports branding, event posters, packaging, and attention-grabbing UI callouts. It performs especially well in short phrases and display settings where its dense texture and slanted stance can be appreciated.
The overall tone is energetic and approachable, mixing athletic boldness with a slightly vintage, sign-painter feel. Its soft rounding keeps the weight from feeling harsh, while the slant adds momentum and a confident, extroverted voice.
The design appears intended to deliver maximum presence with a friendly edge: a thick, rounded sans pushed into an oblique stance for speed and emphasis. It prioritizes strong silhouette and high visibility in display contexts while keeping forms simple and contemporary.
Spacing and proportions lean toward compactness, so text sets with a dark, continuous color and strong word shapes. Round letters (like O/C/G) feel especially full, and smaller counters can begin to close at reduced sizes, favoring short runs and headlines over long reading.