Sans Normal Kemey 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Matt' by Fontfabric, 'Yolk' by Monotype, 'Motiva Sans' by Plau, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, modern, confident, friendly, impact, motion, modernity, emphasis, clarity, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with rounded geometry and compact, tightly controlled counters. Curves are built from clean circular/elliptical forms, while terminals are mostly blunt with occasional angled cuts that reinforce the forward lean. The overall rhythm is sturdy and even, with simplified details and minimal stroke modulation; numerals and capitals read as solid, blocky shapes with smooth interior bowls.
Best suited to headlines, short subheads, and high-impact messaging where the forward lean and dense weight can signal speed and confidence. It can work well for sports or tech-adjacent branding, packaging callouts, and promotional graphics where legibility at larger sizes and strong silhouette recognition are priorities.
The slanted stance and dense silhouettes create a fast, assertive tone with a contemporary, sporty feel. Its rounded construction keeps it approachable rather than aggressive, making it feel energetic and upbeat.
Likely designed to provide a clean, contemporary oblique voice with maximum impact and quick readability, combining geometric roundness with a dynamic slant for motion and emphasis in display settings.
The italic angle is pronounced enough to add motion, and the spacing appears geared toward display use, where the weight and lean can carry headings without needing extra ornament. Round letters (O, Q, 8, 9) emphasize a soft, geometric backbone, while diagonals and joins add a slightly mechanical, engineered flavor.