Serif Normal Kimup 7 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, literature, academic, classic, literary, formal, refined, authoritative, text reading, editorial tone, traditional voice, typographic neutrality, classic revival, bracketed, oldstyle, crisp, calligraphic, bookish.
A classic serif with bracketed serifs, high stroke contrast, and a slightly calligraphic, oldstyle construction. Curves are smooth and full, while joins and terminals remain crisp, giving the face a clean rhythm at text sizes. The lowercase shows two-storey forms (notably a and g) with modest apertures and gently tapered strokes; ascenders are relatively tall, and spacing feels even and book-oriented. Numerals follow the same contrast-driven logic, with clear modulation and traditional proportions.
Well-suited to book typography, long-form reading, and editorial layouts where a familiar, polished serif voice is desired. It can also serve for formal headings, pull quotes, and institutional communications when paired with comfortable leading and careful reproduction.
The overall tone is traditional and cultured, with a quiet sense of authority. It reads as editorial and bookish rather than trendy, projecting refinement and trustworthiness in longer passages.
Likely intended as a conventional, versatile text serif that echoes historical book faces while staying clean and controlled for contemporary composition. The emphasis appears to be on readability, typographic neutrality, and an established literary character.
The design balances sturdy verticals with delicate hairlines, so it benefits from sufficient size and printing or rendering conditions that preserve thin strokes. Capitals feel stately and measured, pairing well with the more flowing lowercase for conventional typographic hierarchy.