Serif Flared Upbuw 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, headlines, branding, classic, literary, refined, warm, authoritative, readability, editorial tone, classic refinement, text-to-display versatility, flared terminals, bracketed serifs, calligraphic, open counters, moderate stress.
This typeface is a serif design with subtly flared stroke endings and bracketed serifs that soften transitions into terminals. The contrast is moderate, with gently tapered curves and a steady, upright rhythm that reads as traditional rather than sharp or geometric. Proportions feel balanced with open counters and clearly differentiated forms; curves are smooth and slightly calligraphic, while verticals maintain a firm, even presence. Numerals share the same flared, serifed construction and sit comfortably with the uppercase, giving text a cohesive, bookish texture.
It suits long-form reading such as books and editorial layouts, where its moderate contrast and open forms help maintain comfort over paragraphs. The distinctive flared terminals also give it presence in magazine heads, pull quotes, and refined brand applications that want a traditional but lively serif.
Overall, the font conveys a classic, literary tone with a calm sense of authority. The flaring and soft bracketing add warmth and humanist character, keeping it from feeling austere while still appearing formal and dependable.
The design appears intended to blend classical serif conventions with flared, slightly calligraphic endings to create a warm, readable text face that still carries display-worthy personality. Its consistent construction across caps, lowercase, and figures suggests a focus on coherent typography for both running text and prominent titles.
In text, the design produces a smooth, slightly variable rhythm—subtle changes in stroke width and terminal shaping create an organic flow across lines. Uppercase letters show traditional serif detailing, while lowercase forms lean toward readability with generous apertures and clear joins, supporting a composed, editorial voice.