Sans Normal Bugoh 3 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, labels, captions, clean, modern, neutral, quiet, space efficiency, clarity, versatility, neutral voice, open apertures, large counters, humanist touch, low modulation, crisp terminals.
A restrained sans with a tall, slightly condensed overall footprint and clear, even stroke rhythm. Curves are smooth and broadly drawn, with generous counters and open apertures that keep forms from feeling cramped despite the narrow proportions. Terminals are predominantly straight and clean, and the joins stay crisp, producing a composed, text-friendly texture. Numerals follow the same straightforward construction, with simple, readable shapes and consistent vertical alignment.
Works well for interface copy, product labeling, captions, and general-purpose editorial typography where compact horizontal space and steady legibility are helpful. It can also support restrained branding systems that need a modern, unobtrusive sans presence.
The tone is calm and contemporary, leaning neutral rather than expressive. Its measured proportions and uncluttered detailing give it an editorial, utilitarian feel that reads as dependable and professional without becoming stark.
The design appears intended as a practical, space-efficient sans that prioritizes clarity and consistency in continuous reading. Its controlled detailing and open forms suggest a focus on versatility across text and display sizes without relying on decorative features.
Uppercase forms hold a steady, vertical stance and maintain consistent widths, while the lowercase shows slightly more shaping in bowls and shoulders for readability. The overall spacing and internal white space create an orderly rhythm that remains coherent in both the grid and paragraph sample.