Sans Normal Okdeh 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold; 'Aspira', 'Innova', and 'Neutro' by Durotype; 'FF Infra' by FontFont; and 'CF Asty' by Fonts.GR (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, clean, straightforward, impact, clarity, modernity, approachability, geometric, rounded, sturdy, open apertures, large counters.
A robust sans with broad proportions and compact, even stroke weight. Forms lean geometric with generously rounded bowls and large counters, producing a clear, open texture. Curves are smooth and continuous, while joins and terminals are mostly clean and direct, creating a strong, uniform rhythm across letters and numerals. Lowercase shows simple, readable construction with clear differentiation between similar shapes, and figures are bold, stable, and evenly weighted for consistent color in text and display.
Best suited for headlines, branding, and other high-impact applications where a bold, confident presence is needed. It should also perform well in signage and packaging thanks to its open counters and straightforward letterforms, particularly at medium-to-large sizes.
The overall tone is modern and assertive while staying approachable. Its rounder geometry and open interiors keep it from feeling harsh, giving it a friendly, contemporary voice suited to clear messaging.
Likely designed to deliver a contemporary, high-visibility sans that balances geometric simplicity with friendly roundness. The emphasis appears to be on strong readability and a dependable, no-nonsense texture for modern commercial and editorial display use.
The design favors clarity at larger sizes: wide letterforms, ample internal space, and uncomplicated details make short words and headlines feel solid and highly legible. The sample text reads with a strong typographic color, with punctuation and dots appearing prominent against the heavy strokes.