Serif Normal Jala 10 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, formal invitations, branding, classic, literary, refined, formal, scholarly, readability, tradition, elegance, editorial tone, authority, bracketed, crisp, bookish, calligraphic.
A crisp, high-contrast serif with bracketed serifs and a traditional, book-oriented construction. Stems are relatively firm while hairlines and joining strokes taper noticeably, giving the letters a bright, engraved rhythm. Uppercase forms are stately and slightly wide in their bowls, with clean, tapered terminals; lowercase shows a compact, readable structure with clear counters and a two-storey “a.” Numerals align with the same contrast logic, with curved figures showing thin inner turns and thicker outer strokes for an even typographic color in text.
Well-suited to long-form reading in books and editorial layouts where a traditional serif texture is desired. It also works for headings and pull quotes that benefit from contrast and refinement, and for formal print pieces such as invitations or certificates when paired with generous leading.
The overall tone is classical and composed, with a distinctly literary, editorial feel. Its sharp contrast and tidy serifs suggest formality and authority rather than casual or utilitarian voice.
The font appears designed to deliver a familiar, authoritative serif voice with elevated contrast and careful finishing, balancing elegance with readability for conventional text and display use in print-centric contexts.
The design keeps a consistent axis and stress across rounds, and the spacing in the sample text reads orderly with a steady baseline and clear word shapes. Curves are smooth and controlled, and the serifs are neither blunt nor exaggerated, supporting a conventional reading texture.