Sans Normal Lamab 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Cendra' by Locomotype, 'Internacional' by Los Andes, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, modern, friendly, impact, energy, display, modernity, approachability, slanted, rounded, soft corners, compact counters, heavy strokes.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, softened joins. Strokes are thick and even, producing compact internal counters and a dense, solid color in text. Curves are smooth and circular, while terminals are clean and slightly softened rather than sharply cut. The rhythm is steady and contemporary, with a large lowercase presence and robust figures that hold their shape at display sizes.
It works well for bold headlines, posters, and campaign graphics where immediacy and presence matter. The sturdy forms also suit branding applications—particularly athletic, street, or tech-adjacent identities—and attention-grabbing packaging or signage where clarity at distance is important.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Its rounded construction keeps the voice approachable rather than aggressive, balancing strength with a friendly, modern feel.
The design appears intended to deliver maximum visual impact with a fast, contemporary slant while staying legible and friendly through rounded geometry and even stroke construction. It prioritizes strong silhouette and confident texture for display-oriented typography.
The slant and weight create strong word shapes and high impact, especially in short lines. Because counters are tight at this weight, the font reads best with comfortable tracking and generous line spacing when used in longer passages.