Sans Normal Obgup 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Applied Sans' and 'Helvetica Now' by Monotype, 'Amsi Grotesk' by Stawix, 'NeoGram' by The Northern Block, and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, punchy, confident, impact, approachability, display, clarity, simplicity, rounded, blocky, compact, geometric, smooth.
A heavy, rounded sans with broad strokes, smooth curves, and a compact footprint. The letterforms lean toward geometric construction with generous bowls and softly squared terminals, producing a dense, even color in text. Counters are relatively small and tightly enclosed, and joins are sturdy, giving the design a solid, poster-like presence. Overall spacing appears compact and consistent, emphasizing mass and impact over delicacy.
This typeface is well suited to headlines, posters, and short promotional copy where a strong, high-impact voice is needed. It can work effectively for branding and packaging that benefits from a friendly, geometric bold sans, and it performs well in signage or labels where shapes must remain clear at a glance.
The font conveys a confident, approachable tone with a retro, headline-ready energy. Its rounded geometry and thick strokes feel friendly and straightforward, while the tight counters and compact rhythm add punch and urgency.
The design appears intended as a bold, geometric sans optimized for maximum visual presence and quick readability. Its rounded, compact forms suggest an aim toward approachable display typography that holds up in large sizes and creates a strong, consistent typographic block.
Uppercase forms read as sturdy and uniform, while the lowercase maintains the same heavyweight character with simplified, strongly filled-in shapes that keep texture dark at paragraph sizes. Numerals match the boldness and roundness of the letters, supporting strong hierarchy in display settings.