Sans Normal Jiliv 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'LCT Picon' by LCT and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, ui, packaging, modern, confident, friendly, clean, tech, impact, clarity, contemporary branding, display strength, simplicity, geometric, rounded, low-contrast, open apertures, high legibility.
This typeface uses sturdy, monolinear strokes with softly rounded curves and a broad overall footprint. Letterforms lean toward geometric construction—circular bowls, smooth joins, and simplified terminals—while keeping counters generous for clarity. Uppercase shapes read clean and steady, and the lowercase maintains an even rhythm with consistent stroke behavior and straightforward, contemporary proportions. Numerals are similarly robust and open, designed to hold their shape at display sizes without intricate detailing.
It performs especially well in headlines, posters, and brand marks where a broad, clean silhouette is an advantage. The open counters and straightforward forms also make it suitable for UI and product contexts that need clear, assertive typography, particularly at larger sizes.
The overall tone is modern and self-assured, with a friendly clarity that feels approachable rather than austere. Its wide stance and rounded geometry give it a contemporary, slightly tech-forward presence suitable for bold, direct messaging.
The design appears intended as a contemporary, high-impact sans that balances geometric simplicity with approachable roundness. It aims to deliver strong presence and quick legibility, favoring clear silhouettes and consistent curves over decorative nuance.
The sample text shows strong word-shape consistency and stable spacing, with open interior spaces that help preserve readability in dense lines. Curved forms (like O/C/e) stay smooth and even, reinforcing a cohesive geometric voice across letters and numbers.