Sans Normal Asdad 10 is a regular weight, narrow, monoline, upright, short x-height font.
Keywords: ui, branding, headlines, signage, posters, clean, modern, friendly, technical, minimal, compactness, clarity, modernity, neutrality, geometric, open, crisp, airy, neutral.
A clean, geometric sans with monoline strokes and a notably narrow footprint. Curves lean toward near-circular construction (especially in C, O, and e), paired with straight, vertical-sided stems and compact apertures that keep the texture even. The uppercase feels tall and streamlined with simple, unbracketed joins, while the lowercase remains compact with restrained ascenders and a small bowl-and-eye in e. Numerals follow the same straightforward geometry, with open forms and consistent stroke thickness that stays calm across sizes.
This font suits interface labels, navigation, and product UI where tight spacing and consistent strokes help maintain clarity. It also works well for contemporary branding, headlines, and signage that benefit from a streamlined, geometric voice and a steady, even typographic color.
The overall tone is modern and matter-of-fact, with a friendly edge coming from rounded bowls and soft terminals. Its controlled geometry reads efficient and contemporary rather than expressive, suggesting clarity and order.
The design appears intended to deliver a compact, geometric sans that remains clear and consistent across display and text settings. Its simplified construction and even stroke behavior suggest a focus on neutral versatility and modern visual economy.
Round letters are especially prominent and smooth, creating a cohesive rhythm in running text, while diagonals (V, W, X, Y) stay clean and sharply defined. The Q’s diagonal tail adds a small, distinctive detail without breaking the otherwise minimal system.