Sans Normal Asmim 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Normaliq' by Differentialtype, 'Innova' by Durotype, 'Syabil' by Eko Bimantara, 'HF HySans' by HyFont Studio, 'Prelo Pro' by Monotype, 'Nurom Next' by The Northern Block, and 'Antona' by exljbris (names referenced only for comparison).
Keywords: ui text, product design, corporate branding, presentations, signage, clean, modern, neutral, friendly, functional, versatility, clarity, approachability, system use, rounded, open, even, balanced, geometric-leaning.
A clean sans serif with rounded, softly geometric construction and an even, steady rhythm. Strokes appear uniform with minimal modulation, and curves are smooth and continuous, giving counters a clear, open feel. Proportions are balanced and straightforward, with simple terminals and consistent stroke endings that keep the letterforms calm and predictable. Numerals match the text style with similarly rounded bowls and clear, uncomplicated shapes.
Well-suited for interface copy, product and platform typography, and general-purpose branding systems that need a clear, contemporary sans. Its even texture and open forms also make it a solid option for signage and presentation materials where quick recognition and clean reproduction are important.
The overall tone is neutral and modern, leaning friendly through its rounded geometry and open apertures. It reads as practical and unobtrusive, designed to support content rather than call attention to itself, while still feeling contemporary and approachable.
The design appears intended as a versatile, everyday sans: clear, consistent, and easy to deploy across a wide range of sizes and settings. Its rounded geometry suggests an emphasis on approachability while maintaining a restrained, professional baseline for continuous reading.
In text, the spacing and proportions create an orderly, even texture that stays legible across mixed-case passages and numerals. Curves and straight segments transition smoothly, reinforcing a cohesive, restrained visual voice.