Sans Superellipse Jeki 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'First Prize' by Letterhead Studio-VG and 'FTY Konkrete' by The Fontry (names referenced only for comparison).
Keywords: posters, headlines, branding, sports graphics, packaging, industrial, sporty, techno, compact, assertive, impact, signage, modernity, strength, geometric clarity, rounded corners, squarish, geometric, blocky, condensed feel.
A heavy, block-structured sans with squared proportions and generously rounded corners, giving many letters a rounded-rectangle (superellipse) silhouette. Strokes are uniformly thick with minimal modulation, and counters are tight and mostly rectangular, producing a dense, compact texture. Terminals tend to be straight and blunt, while curves resolve into controlled, squared-off arcs; joins are clean and mechanical. Overall spacing and letterfit read solid and compact, with sturdy verticals and simplified, geometric construction across caps, lowercase, and numerals.
Best suited to large-scale applications where its dense, blocky geometry can deliver impact: posters, headlines, identity marks, sports and team graphics, and bold packaging. It can also work for UI labels or dashboards when used sparingly and with adequate size and spacing to preserve interior clarity.
The tone is forceful and modern, with a utilitarian, engineered flavor. Its compact shapes and tight counters feel sporty and industrial, suggesting strength and efficiency rather than delicacy. The rounded corners soften the mass just enough to keep it approachable while still reading bold and commanding.
The design appears intended to deliver maximum presence with a streamlined, geometric voice—combining rounded-rectangle construction with compact counters for a tough, contemporary display sans. It prioritizes strong silhouette recognition and a consistent industrial rhythm over fine detail or extended text readability.
Distinctive rounded-rectangle bowls and cut-in notches in several forms create a consistent “milled” look, like letters carved from a block. The numerals follow the same squarish geometry, maintaining a cohesive, signage-like rhythm. At smaller sizes the dense counters may close up, so it visually prefers display settings and generous tracking.