Sans Normal Higuk 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nevaeh' by Kufic Studio (names referenced only for comparison).
Keywords: ui text, app design, signage, packaging, editorial, friendly, clean, approachable, modern, casual, approachability, readability, neutral branding, ui clarity, soft geometry, rounded, soft, humanist, open, smooth.
A rounded, low-contrast sans with soft terminals and gently squared curves. Strokes are consistently smooth and monolinear, with subtly flattened joins that give shapes a slightly “squircle” feel rather than perfectly geometric circles. Counters are open and generous, and curves (notably in C, G, S, and e) are drawn with an even, unhurried rhythm. Uppercase forms read straightforward and stable, while the lowercase shows a mild humanist influence in the varied curve behavior and the friendly, open apertures.
Well-suited to interface typography, product copy, and wayfinding where a friendly but neutral presence is needed. It also works for branding systems and packaging that benefit from rounded, approachable letterforms, and for editorial subheads or short passages where smooth rhythm and open counters help maintain legibility.
The overall tone is warm and approachable, prioritizing clarity without feeling sterile. Its rounded endings and calm proportions suggest an easygoing, contemporary voice that fits everyday communication and product-facing UI copy.
The design appears intended to deliver a modern, readable sans with softened geometry—balancing clean structure with a welcoming, human tone. It emphasizes clarity and consistency across cases while keeping a slightly playful, rounded finish.
Letterforms show clear differentiation for reading at smaller sizes, with simple, unambiguous numerals and a single-storey a and g. The dot on i/j is round and prominent, and the ampersand matches the same smooth, rounded construction as the rest of the set.