Sans Normal Liruh 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Marlin Sans' and 'Texicali' by FontMesa (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, bold, sporty, energetic, confident, modern, high impact, speed emphasis, modern display, brand presence, oblique, blocky, geometric, rounded, compact apertures.
A heavy, oblique sans with broad proportions and compact inner counters. Strokes are consistently thick with minimal modulation, producing strong, solid letterforms. Curves are rounded and full (notably in O/C/G and the numerals), while joins and terminals read as crisp, squared-off cuts that keep the silhouette assertive. Spacing appears sturdy and slightly tight in dense settings, emphasizing a continuous, high-impact texture.
Best used where impact and immediacy matter—headlines, large-scale typography, and short promotional copy. It also suits sporty or high-energy branding systems, packaging callouts, and statement-driven graphics where the bold texture can carry the layout.
The overall tone is forceful and energetic, with a forward-leaning stance that suggests speed and momentum. Its weight and breadth give it a confident, attention-grabbing presence suited to punchy, modern messaging.
The design appears intended to deliver maximum presence with clean, geometric simplicity, combining a forward-leaning posture with broad, sturdy shapes for high-visibility display use.
Lowercase forms lean toward simple, single-storey constructions (e.g., a and g), reinforcing a straightforward, contemporary feel. Numerals are similarly robust and rounded, maintaining visual consistency with the letters and holding up well at large sizes.