Sans Normal Likad 11 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Astoria' and 'Astoria Sans' by Alan Meeks, 'Morandi' and 'Mundo Sans' by Monotype, and 'Adora Compact PRO' and 'Adora Condensed PRO' by preussTYPE (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, confident, energetic, modern, punchy, impact, momentum, visibility, modernity, bold branding, oblique, rounded, geometric, compact, dynamic.
A heavy, oblique sans with rounded, geometric construction and smooth curve joins. Strokes are thick and steady with modest contrast, producing dense, compact counters and strong silhouette clarity. The italic slant is consistent across capitals, lowercase, and figures, with wide bowls and softened terminals that keep the forms friendly despite the weight. Numerals are similarly robust and legible, matching the overall rhythm and mass of the alphabet.
Well suited to headlines, posters, and bold brand statements where the slanted stance can add motion and urgency. It can work effectively on packaging and promotional graphics that need strong contrast against the page through sheer weight, and it naturally fits sporty or performance-oriented visual systems.
The tone is assertive and high-impact, with an energetic forward lean that reads as sporty and contemporary. Its rounded geometry adds approachability, balancing the boldness with a clean, modern feel suited to attention-grabbing messaging.
The design appears intended as a bold, italic display sans that prioritizes immediate impact and a sense of motion. Its rounded, geometric shapes aim to keep the voice modern and approachable while maintaining a strong, attention-forward presence.
Spacing appears visually even at display sizes, and the weight creates pronounced ink presence that favors larger settings. The combination of tight internal space and heavy strokes suggests better performance for short phrases and prominent text rather than small, information-dense typography.