Sans Superellipse Ubmeh 11 is a very bold, narrow, medium contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'CF Blast Gothic' by Fonts.GR, 'Latino Gothic' by Latinotype, and 'PG Gothique' by Paulo Goode (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, labels, playful, retro, chunky, friendly, punchy, compact impact, friendly display, retro flavor, brandable, rounded, condensed, blunt, soft corners, compact.
A compact, heavy sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and fairly even, with small apertures and tight interior counters that create a dense, poster-like color. Curves resolve into squarish bowls and terminals, giving letters a slightly “stamped” or molded feel rather than a geometric-perfect finish. The lowercase is straightforward and sturdy, with short extenders and simple, blocky forms that keep rhythm consistent in text.
Best suited to short, high-impact text such as headlines, posters, product packaging, labels, and logo wordmarks. It can work for brief UI or signage callouts when used at larger sizes, where its dense counters and compact width remain clear.
The overall tone is bold and approachable, mixing a utilitarian sturdiness with a playful, retro warmth. Its squarish curves and blunt terminals feel friendly and informal, suggesting packaged goods, headlines, and display situations where impact matters more than delicacy.
The design appears intended to deliver maximum visual punch in a compact footprint, using superelliptical, rounded-rectangle forms to stay friendly while remaining bold and highly legible at display sizes.
In the samples, spacing reads relatively tight and the heavy weight closes up smaller details; this makes the face look best when given a bit of air (larger sizes or looser tracking). Numerals and capitals share the same compact, rounded-rect geometry, keeping a cohesive, sign-like presence.