Sans Other Amrur 3 is a very bold, narrow, low contrast, italic, short x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, retro, punchy, dynamic, confident, impact, speed, distinctiveness, compactness, display, rounded, oblique, compact, soft corners, sturdy.
A compact, heavy sans with a pronounced rightward slant and tightly controlled proportions. Strokes are thick and largely uniform, with rounded joins and terminals that keep the shapes soft despite the weight. Counters are relatively small and often oval, and many letters show gently squared-off curves that give the design a muscular, engineered feel. The overall rhythm is dense and forward-leaning, with slightly idiosyncratic constructions in a few capitals that add character without turning decorative.
Best suited to display settings where impact matters: headlines, posters, athletic or motorsport-themed branding, bold packaging, and promotional graphics. It also works for short emphatic UI labels or signage when set large, where its dense shapes and slanted motion read clearly.
The tone reads energetic and assertive, with a sporty, poster-like presence that feels rooted in retro display typography. Its slanted stance and dense color create momentum and urgency, making the voice feel bold, competitive, and attention-seeking.
The design appears intended to deliver maximum punch in a compact footprint, combining a forward-leaning stance with rounded, sturdy forms. Its slightly unconventional letter shaping suggests an aim for distinctiveness and memorability in logo-like or headline contexts.
Uppercase and lowercase share a consistent rounded-sans logic, while the numerals are blocky and highly legible with substantial weight. The design maintains a strong silhouette at large sizes, but the tight counters and dense spacing suggest it works best when given a bit of breathing room in layout.