Slab Square Reva 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Science Fair JNL' by Jeff Levine and 'Imagine Pro' by Salamahtype (names referenced only for comparison).
Keywords: posters, headlines, signage, sports, packaging, assertive, retro, industrial, athletic, western, impact, visibility, ruggedness, economy, blocky, compact, sturdy, bracketless, high impact.
A compact, heavy slab-serif design with strongly squared-off terminals and thick, uniform strokes. The letterforms are tall and tightly proportioned, with broad slabs that read as rectangular “feet” and “caps,” giving the face a sturdy, poster-friendly texture. Counters are relatively small and the joins are firm, producing a dense rhythm in text. The lowercase includes a single-storey a and g, while the numerals are similarly weighty and built for visibility at large sizes.
This font performs best in display roles such as posters, bold editorial heads, and branding that needs strong presence. It’s also a natural fit for signage, sports or collegiate-style graphics, and packaging labels where a tough, utilitarian voice is desirable.
The overall tone is confident and hard-working, with a vintage, print-era toughness. Its bold, blocky construction suggests signage and headlines meant to be seen quickly, conveying grit, authority, and a no-nonsense attitude.
The design appears intended to deliver maximum impact in a condensed footprint, combining rugged slab serifs with straightforward, squared construction for clear, attention-grabbing display typography.
In the sample text, the heavy slabs create strong horizontal accents that can visually “lock” lines together, especially at tighter leading. The narrow proportions increase punch per line, but the dense counters and thick serifs make it better suited to display settings than long passages.