Sans Normal Okmuw 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Giga Sans' by Locomotype; 'Conneqt' by Roman Melikhov; 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block; and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, confident, playful, impact, approachability, modernity, clarity, brand voice, geometric, rounded, soft, chunky, clean.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth curve transitions, producing soft corners and sturdy, even color across text. Circles and bowls read as near-geometric but slightly softened, and joins are simple and clean. Numerals and capitals have a solid, display-forward build, while the lowercase maintains clear differentiation and steady rhythm in running text.
This face is well suited to headlines and short-to-medium display copy where you want bold presence and a friendly modern voice. It works well for branding systems, packaging, and signage that benefit from rounded forms and high visual density, and it can also serve for UI labels and callouts when used with ample spacing.
The overall tone is friendly and contemporary, with a warm, inviting solidity. Its rounded geometry and dense weight give it an easygoing, slightly playful feel while still reading as confident and straightforward.
The design appears intended to deliver a contemporary geometric sans with softened terminals and a strong, attention-grabbing silhouette. It prioritizes impact and approachability, balancing clean construction with rounded warmth for modern display and brand use.
The font’s tight apertures and relatively small counters create strong impact at headline sizes, and the wide stance helps maintain legibility even with the heavy weight. Round letters like O and o feel especially prominent, reinforcing the geometric character.