Sans Normal Radev 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Agent Sans', 'Akagi', 'Akagi Pro', 'Anago', and 'Macha' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, app ui, friendly, modern, playful, approachable, soft, soften tone, increase impact, improve friendliness, modern branding, rounded, monoline, blunt terminals, compact, open counters.
A heavy, rounded sans with largely monoline strokes and softly blunted terminals. Curves are generous and circular, giving letters like C, O, and S a smooth, inflated feel, while straight strokes keep a steady, even rhythm. Uppercase forms are compact and sturdy, with simplified joins and minimal modulation; the lowercase has a straightforward, single-storey a and g, and short, rounded arms and shoulders that maintain a clean silhouette. Numerals are similarly chunky and legible, with wide bowls and softened corners.
This font works well for headlines, logos, and brand systems that want a warm, modern voice. The sturdy, rounded construction also suits packaging, signage, and UI display text where clarity and friendliness are priorities. For long-form reading, it’s likely most effective as a supporting display or for short paragraphs rather than dense body copy.
The overall tone is friendly and contemporary, leaning slightly playful due to the rounded geometry and cushioned weight. It feels approachable and informal without becoming novelty, making it well-suited to upbeat, people-centered messaging.
The design appears intended to provide a clean sans foundation with added warmth through rounded construction and softened terminals, delivering strong presence without sharpness. It aims for broad, contemporary usability while preserving a distinctive, approachable character.
The face reads best at medium to large sizes where the rounded details and tight, confident shapes can carry personality. Its uniform stroke and softened endings produce a calm, consistent texture in running text, while the dense letterforms create strong impact in short phrases.