Sans Normal Raden 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Averta PE' by Intelligent Design, and 'Basic Sans Cnd' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, casual, chunky, approachability, high impact, informality, readability, rounded, soft corners, compact, bubbly, sturdy.
A heavy, rounded sans with soft terminals and generously curved joins that keep the texture smooth and cohesive. Counters are open and mostly oval, and the overall drawing favors compact, slightly condensed shapes with stable verticals and minimal stroke modulation. The lowercase shows single-storey forms (notably a and g), a broad, rounded-shoulder n/m, and a short, curved r, giving the text a gentle, informal rhythm. Figures are large and weighty with simple silhouettes and rounded corners, maintaining consistent color at display sizes.
Best suited for headlines, posters, labels, and branding where a friendly, high-impact voice is needed. It also works well for packaging, signage, and short UI/marketing callouts that benefit from sturdy letterforms and smooth readability at larger sizes.
The typeface reads warm and upbeat, with a friendly, kid-adjacent sensibility that avoids sharpness or severity. Its chunky curves and soft endings give it an inviting, approachable tone suited to lighthearted messaging and consumer-facing communication.
The design appears intended to deliver a bold, approachable personality through rounded construction, soft terminals, and compact proportions. It prioritizes visual friendliness and punchy presence while maintaining clear, simple silhouettes across the alphabet and numerals.
In the sample text, the dense weight and rounded details create strong presence and high visual impact, but the compact apertures and tight internal spaces suggest it will feel most comfortable at headline and short-copy sizes rather than long passages. Round punctuation and the generally uniform stroke behavior reinforce the soft, cohesive voice across mixed-case settings.