Sans Other Adbab 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, sturdy, friendly, punchy, retro, poster-like, impact, clarity, display, approachability, blocky, rounded, compact, heavyweight, soft-cornered.
A heavy, blocky sans with broad strokes and softly rounded outer curves paired with crisp, squared terminals. Counters tend to be compact and the overall rhythm is tight, giving the face a dense, ink-rich color. Many forms lean on simple geometric construction—rounds are near-circular while straight strokes stay vertical and horizontal—creating a sturdy, highly legible silhouette at display sizes. Numerals and capitals feel particularly solid and uniform, with minimal detailing and an emphasis on bold mass.
Well-suited for headlines, posters, signage, and packaging where maximum impact and quick readability are needed. It can also serve branding and social graphics that benefit from a bold, friendly voice, especially when set with generous spacing.
The font projects a confident, approachable tone: bold and attention-grabbing without feeling sharp or aggressive. Its soft curves and compact counters add a friendly, slightly retro flavor that reads as practical and down-to-earth.
The design appears intended as a straightforward, high-impact sans for display typography, prioritizing strong silhouettes, compact counters, and simplified geometry for clarity at large sizes and in bold layouts.
In the sample text, the heavy weight produces strong line presence and clear word shapes, while the tight internal spacing can make long paragraphs feel dense. The overall effect is best when ample leading and whitespace are available to let the large forms breathe.