Sans Normal Bobid 20 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Halifax' by Hoftype, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, utilitarian, approachable, versatility, readability, clarity, system use, geometric, open counters, generous spacing, crisp terminals, balanced proportions.
This sans serif presents clean, even strokes with crisp, mostly straight terminals and smoothly rounded curves. Proportions feel balanced and contemporary, with open counters and clear interior shapes that stay legible at display sizes. The uppercase shows sturdy, geometric structure, while the lowercase maintains simple, unembellished forms and a steady rhythm. Numerals are straightforward and highly readable, matching the letterforms in stroke and curvature for a cohesive texture.
It suits interface labels, dashboards, and general product typography where clear letterforms and steady spacing matter. The neutral construction also works for brand systems, headings, and wayfinding-style signage that needs to remain legible across sizes.
The overall tone is modern and matter-of-fact, prioritizing clarity over personality. It reads as calm and dependable, with a friendly neutrality that avoids both corporate stiffness and overt playfulness.
The design intention appears to be a versatile, all-purpose sans that delivers consistent readability and a contemporary, unobtrusive voice. Its restrained shapes and open forms suggest it’s meant to integrate easily into many layouts without drawing attention away from content.
Round letters maintain consistent curvature, while diagonal forms (like in K, V, W, X, Y) appear clean and decisively cut, helping keep the texture sharp. Spacing looks even across the sample text, supporting smooth word shapes and consistent color in longer lines.