Sans Normal Idbul 12 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, editorial callouts, friendly, casual, playful, approachable, informal, human touch, approachability, informal emphasis, lively tone, rounded, hand-drawn, brushlike, soft terminals, lively.
A lively italic sans with rounded, slightly brushlike strokes and soft, tapered terminals. Letterforms lean consistently forward with gently uneven stroke edges that suggest a drawn or marker-made construction rather than rigid geometry. Curves are full and open, counters stay clear, and joins are smooth, giving the set an easy rhythm. Proportions feel intentionally varied—some letters run wider or narrower—while maintaining consistent overall spacing and a cohesive slanted texture in text.
Works well for brand voice that needs to feel approachable—packaging, café/food labels, lifestyle branding, and social graphics. It also suits headlines, pull quotes, invitations, and short paragraphs where a friendly italic texture adds character without sacrificing legibility at moderate sizes.
The font reads as warm and personable, with an energetic handwritten flavor that feels conversational. Its slant and rounded forms create a sense of motion and friendliness, making it well-suited to lighthearted, human-centered messages rather than formal or technical tone.
The design appears intended to bridge a clean sans structure with the spontaneity of handwriting: a smooth, rounded alphabet with consistent forward motion and subtle irregularity to feel human and upbeat in display and short text settings.
Uppercase shapes are simplified and clean, while the lowercase introduces more personality through single-storey forms and looped descenders (notably in g and y). Numerals follow the same rounded, slightly drawn style and remain clear at a glance, supporting casual display and short-form reading.