Sans Normal Simam 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, modern, friendly, neutral, minimal, legibility, versatility, approachability, clarity, rounded, open, airy, crisp, geometric.
A clean sans with rounded, geometric construction and smooth continuous curves. Strokes are even and consistent, with soft terminals and gently rounded joins that keep the texture calm and regular. Counters are open (notably in C, e, and s), and the overall spacing feels generous, producing an airy rhythm in both capitals and lowercase. Figures follow the same rounded logic, with clear, simple shapes and minimal ornamentation.
Well-suited to interface typography, product copy, and general-purpose editorial settings where clarity and a clean rhythm are priorities. Its open forms and restrained detailing also make it a solid choice for wayfinding and straightforward branding systems that need a friendly but neutral sans.
The tone is modern and approachable, balancing neutrality with a subtle friendliness from the rounded forms. It reads as straightforward and uncluttered, giving text a calm, contemporary voice without feeling cold or overly technical.
The design appears aimed at an all-around workhorse sans that prioritizes legibility and a smooth, modern texture. Rounded geometry and consistent stroke behavior suggest an intention to feel approachable while remaining restrained enough for long-form reading and everyday digital use.
Uppercase letters maintain a simple, monoline presence with smooth curves (O, Q, G) and restrained diagonals (V, W, Y). The lowercase set appears designed for clarity at text sizes, with familiar, unambiguous silhouettes and consistent stroke endings that keep word shapes stable across lines.