Sans Normal Mulig 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice; 'Panton Rust' by Fontfabric; and 'Hillray', 'Mister London', and 'Point Panther' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, casual, impact, approachability, simplicity, brand voice, display readability, rounded, soft, compact, sturdy, bubbly.
A heavy, rounded sans with compact proportions and smooth, low-modulation strokes. Counters are generally small and circular, giving letters a dense, punchy color on the page. Terminals are blunt and softly curved, and joins feel thick and cushioned rather than sharp. The lowercase uses single-storey forms (notably a and g), with short ascenders/descenders and a sturdy, blocky rhythm; figures are similarly rounded and bold, with broad bowls and simplified shapes.
This font is well suited to headlines, short copy, logos, and packaging where a bold, friendly voice is needed. It works especially well in display settings such as posters and signage, and in brand systems aimed at playful, approachable messaging.
The overall tone is approachable and upbeat, with a toy-like softness that reads as friendly rather than formal. Its dense weight and rounded construction also add a confident, poster-like energy that leans slightly retro and informal.
The design appears intended to deliver maximum visual presence with soft, rounded geometry, balancing boldness with approachability. It prioritizes strong silhouette and simple shapes to create clear, memorable wordforms for display-led typography.
Spacing and interior apertures appear tight, which increases impact at larger sizes but can reduce clarity as text gets smaller. The design favors simple geometric curves over calligraphic nuance, creating a consistent, highly graphic texture in words and headlines.