Sans Normal Nedih 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Fact' by ParaType, 'Otoiwo Grotesk' by Pepper Type, 'Radiate Sans' by Studio Sun, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, retro, impact, approachability, modern display, brand presence, geometric, rounded, soft corners, compact counters, ball terminals.
A heavy, geometric sans with broad proportions and generously rounded curves. Strokes are uniform and sturdy, with softened joins and rounded terminals that keep the mass from feeling harsh. Counters are relatively compact, especially in letters like O, a, e, and g, giving the face a dense, impactful color in text. The lowercase uses single-storey a and g, with a round i/j dot; the overall silhouette is smooth and bubble-like, while diagonals (V, W, X, Y) remain clean and stable.
Best suited to short, high-impact settings such as headlines, posters, packaging, and brand marks where strong presence and friendly curves are an advantage. It can work for large UI labels or signage when you want an approachable, geometric voice, though the dense counters suggest giving it comfortable sizing and spacing for longer passages.
The tone is bold and approachable, combining a friendly softness with a confident, attention-grabbing presence. Its rounded geometry reads modern and casual, with a slight retro display flavor that feels upbeat rather than formal.
The design appears intended to deliver maximum visual impact while staying warm and accessible. Rounded geometry, simplified forms, and compact counters emphasize bold legibility and a contemporary, upbeat personality for display-driven typography.
The punctuation shown (period, apostrophe) appears minimal and sturdy, matching the weight. Numerals are wide and prominent with large bowls (notably 8 and 9), maintaining the same rounded, compact-counter construction as the letters.