Sans Other Agbu 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'HiH Large' by HiH, 'Cuanky' by Kereatype, and 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, children’s media, playful, chunky, retro, quirky, friendly, impact, playfulness, retro flavor, approachability, handmade feel, soft corners, bouncy rhythm, irregular edges, cartoonish, compact counters.
A heavy, soft-edged sans with chunky strokes and subtly uneven contours that give the letterforms a hand-cut, slightly wavy feel. Curves are broad and full, terminals tend toward blunt, and joins are simplified, producing compact interior counters and a strong silhouette. Proportions vary noticeably from glyph to glyph, creating a lively rhythm in text while maintaining consistent overall weight and straightforward, upright construction.
Best suited for display work where character and punch matter more than long-form readability—such as posters, short headlines, packaging callouts, logos, and playful branding. It also works well for kids-oriented or entertainment contexts where a friendly, chunky texture helps carry the message.
The font reads cheerful and informal, with a poster-like boldness that feels retro and a bit mischievous. Its slightly irregular shaping adds warmth and personality, suggesting a casual, approachable voice rather than a precise or technical one.
The design appears intended to deliver maximum visual impact with an approachable, whimsical edge—combining a bold, simple sans structure with deliberately imperfect, rounded shaping to feel handmade and fun.
Uppercase forms are particularly blocky and impact-driven, while lowercase retains the same mass with rounded bowls and sturdy stems. Numerals follow the same chunky, sculpted approach, keeping a cohesive tone across headings and display lines.