Sans Normal Obkah 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Breno Narrow' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, friendly, impactful, sporty, punchy, high impact, friendly boldness, modern branding, display clarity, rounded, chunky, compact, sturdy, soft corners.
This typeface is an extremely heavy, rounded sans with broad, blocky letterforms and softly curved corners. Strokes remain consistently thick across curves and straights, producing dense, dark color and strong silhouette readability. Counters are relatively tight (notably in B, P, R, e, and g), while round forms like O and 0 stay smooth and symmetrical. The lowercase is compact with a sturdy, upright stance; the a is two-storey, the g is single-storey with a generous bowl, and the t has a short, thick crossbar. Numerals are similarly weighty and rounded, with a closed 4 and a compact 1 that reads clearly at display sizes.
It performs best in headlines, logos, posters, and large-scale promotional text where its dense weight and rounded structure create immediate emphasis. It can also work well for packaging and sporty or youth-oriented branding that benefits from a strong, friendly voice.
The overall tone is bold and approachable, combining a no-nonsense, high-impact presence with softened geometry that keeps it from feeling harsh. It suggests energetic, contemporary branding—assertive, but not aggressive—suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a softened, modern feel—pairing a compact, heavyweight build with rounded geometry to keep large text readable and charismatic.
Wide apertures are limited by the heavy weight, so the design relies on clear outer shapes and simplified details for recognition. Terminals are mostly blunt and squared-off, while curves stay smooth and slightly inflated, giving the set a cohesive, poster-ready rhythm.