Sans Normal Okrim 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Afical' by Formatype Foundry, 'Ava Grand' by Matt Chansky, 'Jindo' by Nine Font, 'Campton' and 'Galano Grotesque' by René Bieder, and 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, friendly, technical, clarity, impact, neutrality, modernity, legibility, rounded, geometric, compact, sturdy, neutral.
A heavy, geometric sans with broad proportions and smooth, rounded curves. Strokes are uniform with minimal modulation, and terminals are clean and mostly squared-off, producing a sturdy, high-ink silhouette. Counters are generous and open, with round bowls and a consistent rhythm across caps, lowercase, and figures. The lowercase shows a single-storey “a” and “g,” simple vertical stems, and clear joins that keep shapes legible at larger headline sizes.
This font performs best in display contexts where strong presence and fast recognition matter, such as headlines, brand marks, posters, and wayfinding. Its broad, simple forms also translate well to short UI labels, buttons, and dashboard typography where clarity and impact are desired.
The overall tone is contemporary and matter-of-fact, balancing friendliness from the rounded geometry with a confident, no-nonsense weight. It reads as straightforward and dependable rather than decorative, suited to bold messaging and clear signage-like statements.
The design appears intended to deliver a modern, geometric voice with maximum clarity and visual punch. By relying on simple construction, open counters, and consistent stroke weight, it aims for versatile, high-impact typography that stays clean and readable in prominent applications.
Diagonal forms (like V, W, X, and Y) are sharply constructed and maintain the same heavy stroke presence as the round letters, helping the alphabet feel even and cohesive. Numerals are large and robust with clear interior space (notably in 8 and 9), supporting quick recognition.