Sans Superellipse Orlom 3 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Director Bengali', 'Director Gujarati', 'Director Malayalam', and 'Director Tamil' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, labels, packaging, industrial, utilitarian, condensed, authoritative, modernist, space saving, impact, utility, modern branding, rectilinear, rounded corners, compact, monoline, high waistline.
A condensed sans with a compact footprint and a strong vertical stance. Strokes are essentially monoline with squared terminals softened by rounded corners, giving curves a rounded-rectangle (superellipse) feel rather than true geometric circles. Counters are tight and apertures are relatively closed, producing a dense, efficient texture. Uppercase forms are tall and straight-sided, while lowercase shows a high waistline and simplified bowls; numerals follow the same condensed, engineered construction with consistent stroke endings and minimal modulation.
Works best where space is tight and vertical emphasis is desirable—headlines, subheads, posters, and compact typographic lockups. The dense construction and sturdy shapes suit signage, labeling, and packaging applications that benefit from a firm, industrial presence, especially at medium-to-large sizes.
The overall tone is functional and industrial, with a disciplined, no-nonsense rhythm. Its compressed proportions and squared-but-softened geometry read as modern and technical, leaning more toward signage and equipment labeling than expressive or handwritten character.
The design appears intended to deliver a space-saving, high-impact sans built from rounded-rectangular forms, balancing strict rectilinear structure with softened corners for a contemporary, utilitarian aesthetic.
The narrow set width amplifies verticality and creates strong columnar alignment in text. Rounded corners temper the rigidity of the straight stems and flat joins, keeping the face from feeling harsh while preserving a deliberately engineered look.