Sans Superellipse Orles 2 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Director', 'Director Gujarati', and 'Director Tamil' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, confident, functional, modern, space saving, high impact, modern utility, signage tone, squared, rounded corners, sturdy, compact, high-impact.
A condensed, heavy sans with squared, superellipse-like bowls and consistently rounded corners. Strokes are robust and fairly even, with tight apertures and compact counters that create a dense texture in text. Terminals are mostly straight and blunt, and curves transition into flats quickly, giving letters a boxy, engineered feel. The lowercase has a single-storey "a" and simple, utilitarian forms; numerals share the same squared-round construction for a cohesive set.
Best suited for headlines, poster typography, and branding where space is limited but strong presence is needed. It can work well for packaging and labels, as well as signage or wayfinding styles that benefit from compact, highly structured letterforms.
The overall tone is assertive and workmanlike, with a modern industrial flavor. Its compact width and blocky shapes project efficiency and strength, reading as straightforward and no-nonsense rather than expressive or delicate.
The design appears intended to deliver maximum impact in a tight footprint, pairing geometric, squared-round construction with softened corners for a contemporary, industrial look.
In longer lines, the narrow proportions and tight internal spaces produce a dark, uniform typographic color. Rounded corners keep the geometry from feeling harsh, while the squared curves maintain a technical, signage-like presence.