Sans Normal Lirey 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Muller Next' by Fontfabric, 'Avenir Next Paneuropean' by Linotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, energetic, modern, impact, motion, headline, emphasis, clarity, slanted, rounded, compact, heavy, friendly.
A heavy, slanted sans with broad, rounded curves and compact counters that keep the silhouettes dense and powerful. Strokes are consistently thick with minimal contrast, and terminals are cleanly cut, giving forms a crisp, graphic finish. The rhythm is forward-leaning and slightly condensed in feel, with simple, geometric construction in rounds (O, C, G) and sturdy, blocky joins in diagonals and junctions. Numerals match the same robust, italicized stance, staying highly legible at display sizes.
This font is well suited to bold headlines, posters, and branding systems that need immediate presence and momentum. It works especially well for sports and fitness themes, promotional graphics, packaging callouts, and any UI or marketing moment where short, emphatic copy needs to feel fast and forceful.
The overall tone is assertive and kinetic, with a sporty, headline-driven energy. Its bold, slanted posture reads as active and contemporary, balancing toughness with a rounded, approachable softness in the curves.
The design appears intended to deliver maximum impact with a forward-leaning, energetic voice while staying clean and broadly usable. Its geometry and consistent stroke weight suggest a focus on strong silhouettes and rapid recognition in display settings.
Spacing appears tuned for impact rather than airiness, and the dark color on the page makes it especially suited to short phrases and emphasis. Round letters maintain a smooth, continuous contour, while angled letters reinforce the sense of motion.