Sans Superellipse Hagam 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' and 'Muller Next' by Fontfabric, 'Galvani' by Hoftype, 'Creata' by Ivan Petrov, 'Interval Next' by Mostardesign, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, friendly, confident, techy, clean, impact, approachability, clarity, modernity, rounded, geometric, blocky, smooth, compact counters.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are monolinear and sturdy, with large, stable shapes and compact interior counters that keep the texture dense at display sizes. Curves are broad and controlled, terminals are blunt rather than tapered, and diagonals (as seen in A, V, W, X, Y) feel crisp but slightly softened by the overall rounding. The lowercase shows single-storey forms and simple, functional joins, maintaining a uniform, industrial rhythm across letters and figures.
Best suited for headlines, brand marks, short bursts of copy, and campaign graphics where a strong, modern voice is needed. It can also work for UI labels and navigational elements when you want a friendly, button-like geometry and high visual impact, especially at medium-to-large sizes.
The overall tone is modern and approachable while still feeling assertive and no-nonsense. Its rounded geometry adds friendliness and a contemporary tech flavor, balancing warmth with a strong, confident presence suited to bold statements.
The font appears designed to deliver a contemporary, geometric feel with softened edges for approachability, prioritizing solid silhouettes and consistent rhythm for high-impact, on-screen and print display use.
The design reads particularly well in large settings, where the rounded geometry and dense weight create a cohesive, poster-like color. The numerals match the letterforms in robustness and curvature, reinforcing a consistent, system-like aesthetic across alphanumerics.