Slab Contrasted Erly 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, logos, packaging, western, vintage, circus, playful, loud, attention grab, retro flavor, signage feel, ornamental slab, tuscan, bracketed, decorative, chunky, rounded.
A heavy, display-oriented slab serif with broad proportions and dramatic, sculpted terminals. Strokes are thick and compact, while the serifs flare into wedge-like slabs with bracketed joins and occasional inward notches, creating a cut-in, ornamental silhouette. Counters are generally rounded and tight, and the overall rhythm is punchy with strong black density and pronounced top-and-bottom emphasis.
This font is best suited to large-scale display settings such as posters, headlines, event titles, storefront signage, and brand marks where its ornamental slabs and dense color can be appreciated. It can also work well on packaging or labels that aim for a vintage or showbill aesthetic, especially in short phrases rather than long passages.
The letterforms read as theatrical and old-timey, evoking signage traditions associated with show posters and frontier or saloon-era styling. Its exaggerated slabs and notched detailing add a playful bravado that feels attention-seeking and celebratory rather than formal.
The design appears intended to deliver maximum impact through exaggerated slab serifs and decorative notching, referencing historic display typography used for attention-grabbing print and signage. Its goal is to communicate character and era through bold silhouettes and stylized terminals rather than quiet readability.
The design relies on distinctive serif shaping and strategic cut-ins that create a stamped or poster-cut impression at larger sizes. The numerals and capitals carry a particularly strong billboard-like presence, while the lowercase maintains the same bold, decorative voice with compact interior spaces.