Sans Normal Nemag 2 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Fact' by ParaType, 'Radiate Sans' by Studio Sun, 'Ansage' by Sudtipos, and 'Nordt' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, confident, punchy, friendly, modern, sporty, maximum impact, display emphasis, friendly strength, geometric clarity, rounded, blocky, compact apertures, large counters, high impact.
A heavy, wide sans with rounded, geometric construction and smooth curves balanced by flat terminals. Letters are built from broad strokes with fairly even weight distribution, producing large, dark shapes and strong horizontal presence. Counters are generous in round forms (O, 0, 8), while several letters show compact apertures and tight joins that emphasize solidity. The lowercase is robust with a tall x-height and simple, single-storey forms (a, g), and the numerals are similarly weighty and stable, reading clearly at display sizes.
Best suited to headlines, posters, and branding where a strong, attention-grabbing voice is needed. It also works well for packaging and promotional graphics that benefit from wide, rounded letterforms and a dense, emphatic typographic color.
The overall tone is bold and approachable, with a contemporary, high-energy feel. Its rounded geometry softens the mass of the strokes, giving it a friendly personality while still projecting authority and impact.
The design appears intended to deliver maximum impact with friendly, geometric clarity: a wide, rounded display sans that stays legible while projecting confidence in large sizes.
Spacing and sidebearings appear designed for dense, headline-style setting, where the wide forms create a strong rhythm across a line. Diagonal letters (V, W, X, Y) have broad joins and stout proportions, reinforcing a compact, muscular texture.