Sans Normal Iski 14 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Martian Grotesk' by Martian Fonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, playful, retro, chunky, friendly, loud, high impact, branding, retro flavor, signature detail, display clarity, geometric, rounded, soft corners, compact counters.
A heavy, rounded sans with broad proportions and a compact, tightly packed interior space. Strokes are consistently thick with softened corners and strongly geometric construction, producing round bowls and sturdy rectangular stems. Many glyphs show horizontal ink cuts or notches that create a distinctive segmented look across the midsection, adding texture and a sense of motion without introducing true italics. Counters are small and apertures tend to be narrow, giving the face a dense, poster-like color in text.
Best suited to display work where impact is the priority: headlines, posters, large signage, and branding that benefits from a chunky, upbeat voice. It can also work for logos and packaging where the distinctive mid-stroke cuts help create a recognizable typographic signature. For longer text, it is likely most comfortable at larger sizes with generous spacing to keep the dense forms from closing in.
The overall tone is bold and jovial, with a distinctly retro display energy. The rounded geometry reads friendly and approachable, while the mid-stroke cuts add a quirky, attention-grabbing twist that feels playful and slightly futuristic. It projects confidence and fun more than neutrality or restraint.
The design appears intended as a high-impact display sans that combines simple geometric forms with a signature sliced/segmented detail for instant recognizability. It aims to deliver a friendly, bold presence while adding visual character through consistent midline interruptions across the set.
The segmented midline detail is a defining motif across both letters and numerals, helping headlines feel branded even in short words. Because the counters are compact and the weight is intense, it holds presence at large sizes and creates a strong black-and-white rhythm, especially in all-caps settings.