Serif Contrasted Upmy 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion branding, magazine covers, editorial display, luxury packaging, luxury, editorial, fashion, refined, dramatic, display elegance, brand prestige, editorial impact, modern classic, hairline serifs, sharp terminals, vertical stress, crisp joins, elegant numerals.
This serif typeface pairs stout vertical stems with extremely thin hairlines, creating a crisp, high-fashion contrast and a pronounced vertical stress. Serifs are delicate and sharply cut, with minimal bracketing and clean, knife-like terminals that stay consistent across capitals, lowercase, and figures. The proportions feel generously spaced and slightly expansive, with a measured rhythm in text that alternates bold dark strokes and near-invisible connecting lines. Curved letters show smooth, controlled transitions into hairlines, while the lowercase maintains a conventional, readable structure with a balanced x-height and clear ascenders/descenders.
Best suited to large-size typography where the hairlines and sharp serifs can be appreciated—headlines, mastheads, campaign titles, and premium brand systems. It can also work for short editorial passages or captions when set with generous size and spacing, but its strongest performance is in display and high-impact typographic moments.
The overall tone is polished and luxurious, with a dramatic, runway-editorial presence. The extreme contrast and refined detailing suggest sophistication and formality, leaning toward premium branding rather than utilitarian text work. It communicates confidence and elegance, with a slightly theatrical flair in display settings.
The design appears intended to evoke modern Didone-inspired refinement: strong verticals, delicate hairlines, and immaculate detailing optimized for striking, upscale display typography. Its visual system prioritizes elegance and contrast-driven drama while keeping letterforms familiar enough to remain legible in short texts.
In the sample text, the thin strokes and fine serifs become a defining texture, producing a shimmering, high-end look at larger sizes. The numerals and punctuation follow the same contrast logic, giving headlines and pull quotes a cohesive, curated finish.