Serif Contrasted Ullo 9 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, luxury branding, posters, packaging, fashion, editorial, luxury, dramatic, refined, editorial impact, luxury tone, classic revival, display elegance, didone-like, hairline, crisp, sharp, sculpted.
A high-contrast serif with vertical stress, pairing thick, sculpted main strokes with extremely fine hairlines. Serifs are sharp and precise, often reading as thin wedges or crisp, unbracketed terminals, giving the forms a clean, cut-paper finish. Uppercase proportions feel broad and stately, while the lowercase balances a moderate x-height with elegant extenders; curves (notably in C, S, and e) show taut tension and pronounced thick–thin transitions. Figures follow the same logic, with bold verticals and delicate entry/exit strokes that keep the set cohesive.
Best suited for display settings such as magazine headlines, mastheads, fashion and beauty branding, premium packaging, and large-format posters where the fine hairlines can be preserved. It can also work for short pull quotes or titling in editorial layouts, especially with ample size and careful reproduction.
The overall tone is polished and high-end, with a runway/editorial sensibility. Its extreme contrast and razor-thin details create a sense of drama and sophistication, suited to contexts that want to feel premium, cultured, and contemporary-classic rather than casual or utilitarian.
The design appears intended to deliver a modern take on a classic high-contrast serif: commanding in large sizes, visually crisp, and stylistically aligned with luxury and editorial typography. Its proportions and sharp detailing prioritize elegance and impact over small-size robustness.
In text, the delicate hairlines and fine joins contribute to a sparkling rhythm, while the heavier verticals anchor words firmly. Some letters feature distinctive, calligraphic flicks and small teardrop-like terminals (e.g., in the Q and certain lowercase forms), adding personality without tipping into script.