Sans Normal Kagid 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Neue Reman Sans' by Propertype, and 'Kin Grotesque' by wearecolt (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, energetic, modern, confident, industrial, impact, speed, modernity, approachability, rounded, geometric, oblique, chunky, compact counters.
A heavy, oblique sans with rounded, geometric construction and smoothly curved bowls. The letterforms are broad and stable, with blunt terminals and a consistent stroke that keeps contrast minimal. Curves are generous and circular (notably in C, O, S, and the numerals), while joins and diagonals are clean and firm, producing a sturdy, forward-leaning rhythm. Counters are relatively tight for the weight, and the overall silhouette reads as compact and powerful rather than airy.
Best suited to short, high-impact settings like headlines, posters, brand marks, and packaging where bold presence and forward motion are desirable. It can also work for signage and UI callouts when large sizes are used, as the dense strokes and tight counters favor display-scale readability.
The slanted stance and thick, rounded forms give the type a fast, assertive tone—more performance-driven than formal. It feels contemporary and utilitarian, with a friendly softness from the curves that balances its weight and impact.
The design appears intended to deliver a strong, modern display voice with a sense of speed, using an oblique angle and rounded geometry to stay approachable while remaining forceful and attention-grabbing.
Uppercase shapes appear simplified and sturdy, with clear, open apertures where expected and a generally uniform texture in lines of text. Numerals are bold and highly visible, with rounded forms that match the rest of the design and maintain a cohesive, athletic feel.