Sans Normal Apbij 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours; 'Averta Standard PE' by Intelligent Design; and 'Pulp Display' by Spilled Ink (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, neutral, clean, modern, friendly, straightforward, clarity, versatility, modernity, accessibility, geometric, rounded, open apertures, even rhythm, high legibility.
A clean sans with largely circular and elliptical construction, producing smooth bowls and rounded counters. Strokes are uniform with crisp terminals and minimal modulation, giving the letterforms a steady, even color in text. Proportions feel balanced and contemporary: uppercase forms are broad and stable, while lowercase maintains clear differentiation with open apertures and simple joins. Numerals follow the same restrained geometry, with straightforward shapes and consistent stroke endings.
Well-suited for interface copy, product UI, dashboards, and general-purpose layouts where clarity and a calm typographic voice are needed. It also works effectively for wayfinding and signage, and for editorial or presentation settings where a modern, unobtrusive sans is preferred.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded geometry adds a mild friendliness, while the disciplined spacing and simple terminals keep it businesslike and unintrusive.
Designed to deliver a broadly usable, contemporary sans voice with geometric smoothness and consistent rhythm. The emphasis appears to be on legibility and neutrality, providing a dependable default for a wide range of everyday typography.
The sample text shows a consistent texture across lines, with smooth curves in C/O/S and controlled diagonals in V/W/X/Y. Punctuation and dots (e.g., i/j) read cleanly, reinforcing a utilitarian, UI-ready impression.